Executive Director
I grew up in a family of entrepreneurs and small business owners and have spent the majority of my life in rural America – I fully understand the need to support business and industry of all shapes and sizes in our communities. With a strong background in nonprofit management, and most recently as a consultant for nonprofits and small businesses in the Twin Cities, I understand the struggle and dedication involved in building a business.

Our youth are the future of our community and country. I’m proud to have worked for a youth development nonprofit in Iowa and all the families we helped through it. Our young people need the opportunity to explore both college and vocational career pathways, partnering with local and regional industry to provide our youth with trade-based career training and opportunities is a win for everyone – our youth, our families, our communities and our rural economy.

I’m excited to be part of the strong group of innovators that make up our team. We’re also very fortunate to have a hard-working Board of Directors comprised of community partners, leaders, and supporters. While we may be uncertain of tomorrow, we can be sure that by working together we are all better.


Operations and Program Manager
Shannan Harris is a member of the Red Wing Ignite team, and previously served as the Program Coordinator. (January 2015-December 2020) Prior to joining RWI, Shannan owned and operated Moments on Main, a local gift and décor store from 2005-2014. Moments was recognized as a Home Accents Today Retail Star in 2010 and also named as a Gifted Retailer the same year by Gifts and Decorative Accessories Magazine. In the shop's 9 years of business, the store created a loyal customer base. The store was known for its product selection, attention to detail, customer service, and public events. When she is not working at Ignite, Shannan does interior design, seasonal décor, and sales for wholesale companies at various trade shows around the country. Shannan has called Red Wing home since 1998 and has served on a variety of boards, commissions, and committees.

Shannan holds a Bachelors of Art degree in Psychology and an Interior Design degree.


Workforce Lead
Burke brings years of experience in organizing and implementing regional economic competitiveness initiatives. Her emphasis has been in building partnerships across systems of the public and private sectors to deliver relevant education, training, and workforce development opportunities. Burke has been working with RWI since 2017, providing strategic support and technical assistance, including grant development and writing to secure the MN Department of Labor and Industry Youth Skills Training grants and the EDA I6 Challenge grant to support SE Minnesota's Regional Innovation Cluster. Burke is the Workforce Lead for this initiative.

Jennifer Hoffman

Jennifer is a highly dedicated Civil Servant with vast experience in entrepreneurial development, small business collaborations, and operations management. She is passionate about giving individuals the opportunities to achieve their goals and career development by applying suitable acts and laws, training and educational plans. In addition to consulting for RWI, Jennifer is the owner of, larger than life size letter rental and sales company for events.
Clients interested in experiential branding include:

Fiesta Bowl
Rose Bowl

Jennifer has volunteered for many organizations and is currently an executive board member for the State of Wisconsin’s IPS leadership team. advises and works on activities in the Advancing State Policy Integration for Recovery and Employment (ASPIRE) and 5-year sustainability plans to ensure the sustainability and growth of IPS in Wisconsin.


Entrepreneur Lead
James has been implementing and developing and business strategy for over 30 years, with a focus on technology, sales and operations. James has been on all sides of the table, starting with a career in the underground Pentagon, which led him to project management and business development roles for large technology companies such as Lucent and Avaya.

James then launched off into several entrepreneurial pursuits such as carving a business out of the highly competitive and volatile wireless market and the rapid expansion of regional wholesale distribution of Boost Mobile.

James came to Houston to create a pre-funded start-up company to implement a business transformation system called Stemmons for mid to large organizations. James exited this company in 2019 after engaging over 40 enterprise-level implementations. Currently James is helping to build out Curenav, an early-stage health-tech company that helps individuals with chronic health conditions to navigate their health challenges and is bringing a medical specimen collection device to market for a major university.

James moved to the SE MN region on January 1st, 2022 to begin his role as Entrepreneur Consultant for Red Wing Ignite. He will be applying his professional savvy to help Minnesota-based start-ups and existing businesses solve real-world challenges bringing products and services to market while applying structure to help navigate organizational growing pains. Colleagues know James as an energetic and creative business development strategist that is skilled at applying and translating technology solutions to business challenges. James has completed his MBA in International Business and has recently acquired masters-level certifications in SAP and business analytics, while living and consulting in Brazil.


Entrepreneur Specialist
Randii brings over 23 years of experience leading complex system implementations, driving process improvements, and launching new products to Red Wing Ignite. Her focus has been in supply chain and manufacturing, but she enjoys working across all functions of the business. Randii has made Lunchables, sliced Oscar Mayer cold cuts, ate cereal hot off the assembly line, assembled robots that build fireplaces, helped design board games, and made Red Wing boots. Her super power listening to her customers' needs to design simple solutions that meet them where they are at on their personal journey. Randii is also an entrepreneur! In August, 2019, she launched her first business, SawRise Woodworks & Arts LLC. Randii teaches woodworking classes to adults and youth out of her shop in downtown Red Wing; in addition to selling pieces of wood art out of local stores in the area. The highlight of every year is the annual Summer Woodworking Camp she leads in the Red Wing Makerspace - nothing beats witnessing a young child transforming their terrified tears into pure confidence while using a power tool!In 2022, Randii wanted to do more with her community and started a consulting business that focuses on helping small businesses simplify their daily processes. She is very excited to bring her experiences as an entrepreneur and logistical guru to the Entrepreneurial Specialist role where she will help ensure new businesses get connected to the resources they need.


Marketing Lead
Sievers Creative is a relationship focused marketing agency that helps local organizations accomplish their goals. With a team of 7 (and growing), located at the Anderson Center in Red Wing, MN and an emphasis on Digital Strategy and the experience of traditional marketing, we serve a wide range of clients.

Our company believes in BUILDING A LEGACY THAT MATTERS. The work we do is more than just a job, we work to help other businesses succeed and we are intentional about giving back (locally and internationally).
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